Privacy Policy
Last updated: February 23, 2026
Bluegrass Advanced Mental Health (“Bluegrass,” “we,” “us,” or “our”) values your privacy. Please read this Privacy Policy carefully before using the Bluegrass Advanced Mental Health website (the “Website”). By accessing or using the Website, you agree to this Privacy Policy. If you do not agree, please do not use the Website.
Scope: Website privacy vs. medical records (HIPAA)
This Privacy Policy applies only to information collected through our Website (for example, contact forms, appointment requests, benefits checks, and website analytics). It does not apply to your medical records or clinical information, which are governed by federal and state laws, including the Health Insurance Portability and Accountability Act (HIPAA), and by our Notice of Privacy Practices (NPP). The NPP is provided at the time of care; you may request a copy in clinic or by emailing sroth@bluegrass-amh.com.
Information we collect
We may collect the following categories of information when you use the Website or communicate with us online:
Identifiers & contact information: name, email, phone number, mailing address (if provided).
Insurance-related information: subscriber or policy details you voluntarily provide for benefit checks.
Interaction data: messages, appointment requests, benefits verification requests, survey responses, form submissions.
Device & usage data: IP address, browser type/version, device identifiers, pages viewed, referring URLs, and date/time stamps.
Cookies & similar technologies: see the Cookies & Tracking Technologies section below.
We only collect Protected Health Information (PHI) through the Website when you knowingly submit it (for example, via secure intake forms). Any PHI submitted through secure forms is protected as described in our NPP and by applicable law.
How we use your information
We use Website-collected information to:
Operate, maintain, and improve the Website.
Respond to inquiries, schedule appointments, and run benefits checks when requested.
Provide customer support and administrative communications.
Perform analytics, troubleshooting, security, and performance monitoring.
Process authorized self-pay payments or deposits where applicable.
Enforce our Terms of Service and comply with legal obligations.
Conduct marketing or advertising where permitted by law, and only with applicable consent.
Create de-identified or aggregated data for internal quality improvement and reporting.
How we share information
We may share Website-collected information with:
Service providers (for example, website hosting, analytics, security, form, or payment processors) who are contractually limited in their use of the data.
Insurance or benefits verification partners, if you request coverage checks through the Website.
Legal, safety, or regulatory authorities are required to comply with the law, protect rights, or prevent fraud.
Business successors in the event of a merger, acquisition, or other organizational transition.
We do not sell your personal information.
Cookies & tracking technologies
Cookies are small files stored on your device that help sites function and remember preferences. We use cookies and similar technologies to:
Enable Website functionality and remember preferences.
Analyze traffic and usage patterns for improvement.
Provide security and prevent abuse.
We may use third-party analytics tools (for example, Google Analytics) that collect device and usage data. Most browsers let you block or delete cookies. You may also opt out of certain analytics through provider tools; note that blocking cookies may affect site functionality.
Data retention
We retain Website-related information only as long as necessary to fulfill the purposes described above, to comply with legal obligations, resolve disputes, and enforce agreements. De-identified or aggregated data may be retained indefinitely for quality-improvement purposes.
Data security
We maintain reasonable administrative, technical, and physical safeguards appropriate to the types of Website data we collect. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. If you have security concerns, please contact us at sroth@bluegrass-amh.com.
Children’s privacy
The Website is not intended for children under 18. We do not knowingly collect personal information from children under 18 through the Website. If you believe a child has provided information, please contact us and we will remove it.
Your privacy rights (U.S. state laws)
Depending on your state of residence, you may have rights to access, correct, delete, or opt out of certain processing of your personal information. To submit a privacy request, email sroth@bluegrass-amh.com with the subject line “Privacy Request” and include the email address associated with your submission. If your request is denied, you may appeal by emailing sroth@bluegrass-amh.com with the subject line “Privacy Request Appeal.”
Do Not Track: The Website does not respond to browser “Do Not Track” signals.
Third-party links
The Website may contain links to third-party websites. We are not responsible for their content or privacy practices. Review their privacy policies before providing information.
Changes to this policy
We may update this Privacy Policy from time to time. Changes are effective when posted on the Website. Continued use of the Website after changes indicates acceptance of the updated policy.
Contact us
Bluegrass Advanced Mental Health
Louisville, Kentucky
Phone: (502) 208-9003
Email: sroth@bluegrass-amh.com
For privacy requests or questions about this policy, email sroth@bluegrass-amh.com.
Crisis disclaimer
If you are in crisis or considering harming yourself or others, call 911 or go to the nearest emergency room. For urgent mental health support in the U.S., call 988 (Suicide & Crisis Lifeline). This Website is not intended for urgent or emergency communications.
